Track Your Brand Performance

Grow Your Business

Challenges we solution for: Sales performing below expectations - Expanding market footprint taking longer than anticipated – Competitor products eroding market share - Migrate consumers from declining brand etc.
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Multi-Platform Marketing Strategy

Delivering Promises

Brand architecture - Defence strategies - Customer value proposition - Brand identity/positioning – Touchpoint implementation in digital/traditional media - Brand portfolio management, Digital marketing strategy etc.
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Market Analysis

The Right Solutions

Product/service lifecycles 360 analysis - Qualitative/Quantitative research - SWOT analysis - Audit competitors’ marketing mix - Monitor advertising activity - Gauge customer loyalty and product preferences etc.
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Where Can We Help

Consultancy Excellence

The macro environment is constantly changing; whilst companies have little power to influence these changes, you can choose how to respond to them.

I’m Dr. Amaleya Goneos-Malka (CEO of APC Group), we are a professional services firm that develops evidence-based solutions for complex problems, predominantly in strategic priority areas of business transformation and marketing.

Examples of our offerings include: understanding stakeholder attitudes towards products or services; testing market perceptions of new product or service features; determining value propositions; informing business model
development; extracting rich customer insights; developing customer journey maps to identify opportunities and
close weaknesses etc.

Our core services are divided into the below main sectors.
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Market Research

Planning and conducting market research is a critical component of any business. It provides decision-makers with important information.

Business and Marketing Strategy

Strategic management encompasses conceptualising business objectives and implementing initiatives to attain these targets.

Learning and Development

Continuous learning is key to building sustainable and competent talent in a workforce. We build employees’ capabilities to benefit business.

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Growing With Our Clients

25 Years Of Your Trust

We service companies in the private and public sectors in Sub-Saharan Africa, to help unlock business value in the
digital era with technologies that emphasise the transition into smart data driven organisations. Clients include
Nedbank, Old Mutual, Clientèle, Efficient Group, AVBOB, MedScheme, Fedhealth, Pfizer, Cipla, Sasol, AECI, Redefine
Properties, Makro etc.
Agency Services

Commited To Your Business

From SEO to online PR, we deliver ROI–driven marketing campaigns that target and convert your key customers.
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Nedbank
Old Mutual
Clientèle
Efficient Group
AVBOB
MedScheme
Fedhealth
Pfizer
Cipla
Sasol
AECI
Redefine Properties
Makro
Clicks
Spur
Austell
iTOO
Dedicated To Your Business

Better Business Select Industry Projects

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Financial Services
Challenge: Change management project in the banking sector

Solution: Successfully entrenched a new investment philosophy, known as Goals-based investing amongst financial consultants and simultaneously introduced a new portfolio of funds to support this philosophy, strategically accommodating forthcoming legislative changes, such as the Retail Distribution Review (RDR). In just five months 70% of the annual sales target was accomplished.

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Insurance
Challenge: Design and develop accountability dashboards to optimise ROI, marketing
and manage CRM

Solution: Tracked production related marketing campaigns, lead, conversion and client retention responses to lead source and linked to policy value (cost per lead and value per lead). The dashboards assessed conversion mechanisms from various distribution channels like telesales and self-service; and monitored persistence as well as collection interventions to sustain revenues.

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Government
Challenge: National Development Plan 2030 – Human Capital Development and Economic Growth

Solution: Longitudinal study of PhD placement in corporate South Africa endorsed by the Office of the Presidency, addressing aspects of the South African National Development Plan–2030, measuring the top 500 companies with more than 1,600,000 employees, 14 public universities which was presented to President Cyril Ramaphosa, cabinet ministers, heads of universities and industry leaders.

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Get Solutions Fast

Digital Marketing is Our Passion

78% of CEOs believe marketers don’t put enough emphasis on ROI, we do. Our priorities have always remained the same: to help companies maximize their marketing ROI, accelerate customer growth, and gain a lasting competitive edge in their industries.
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Client Success
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Marketing Campaigns
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Research Projects
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Awards Achieved
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Client Success
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Awards Achieved
Our Offices

Let's Talk

Contact us today to discuss your company’s needs and help you find the right solution Whether you are interested to know more about our Market Research, Business and Marketing Strategy services or our Learning and Development programs, we’re ready to answer any and all questions.

Here’s how you can reach us:
Research
research@globalpact.net
Consultant
consultant@globalpact.net
Learning
learning@globalpact.net
Call us
+27 11 463 3637
Request a Call Back
If you’d like to talk to our consulting team, contact us via the form and we’ll get back to you shortly.

    Global Pact
    Headquarters
    Global Pact is a professional services firm that develops evidence-based solutions for complex problems and offers specialised capabilities in strategic priority areas of business transformation and marketing.
    Our locations
    Where to find us?
    https://www.globalpact.net/wp-content/uploads/2023/07/woldmap.png
    Get in touch
    Our Services
    Market research: research@globalpact.net

    Business and Marketing Strategy: consultant@globalpact.net

    Learning and Development: learning@globalpact.net
    Global Pact
    Headquarters
    Global Pact is a professional services firm that develops evidence-based solutions for complex problems and offers specialised capabilities in strategic priority areas of business transformation and marketing.
    Our locations
    Where to find us?
    https://www.globalpact.net/wp-content/uploads/2023/07/woldmap.png
    Get in touch
    Our Services
    Market research: research@globalpact.net

    Business and Marketing Strategy:
    consultant@globalpact.net

    Learning and Development:
    learning@globalpact.net